School of Communications (Media and Information, Digital Media, Strategic Communication)

The Communication Science Program of the Division of Media and Communication Studies produces individuals equipped with theoretical knowledge and practical skills in communication. It focuses on training individuals to become communication and media experts who can demonstrate their abilities as producers and journalists in broadcasting and news as in major corporations, advertising industry and government organizations

Location : Rm.117, Hanul Hall

Tel : 82-2-940-5370

Fax : 82-2-918-3258

Website : http://www.kwmedia.info/

Course Descriptions

Digital Image Processing

This course focuses on fundamental image production proficiency for the production of web, digital broadcasting, and game content. Students practice and master techniques in illustration for dffective image production.

Digital Video Production

Practicing of visual production through planning, filming and editing

Communication Theories

Reviewing fundamental theories in communication

Introduction to Advertising

History, function, production and management of advertising

Introduction to Digital Media

It is an introductory course for Digital Media track and covers basic theories and trends in web, game, digital broadcasting, mobile media. This course aims for understanding of technology, economy, industry, social impact, user psychology, legal issuse in digital media.

Media and Society

Media and Society

Understanding Visual Culture

This class aims to develop the basic knowledges and perspectives as a tool to approach contemporary visual culture. The comprehensive practise of digital media literacy from analysis, interpretation, criticism to creation of visual experiences will encourage students to challenge further specialized and inter-disciplinary media and communication studies.

Media, Culture and Society

This course will give an overview of major theories of digital culture and media and introduce diverse social, artistic, theoretical and cultural practices which constitute today's digital domains and virtual environments. A major part of the course will make us critically analyze the development of digital technologies from a set of activist and artistic practices and ideologies such as feminism, cross-culturalism, net activism, interface design, and media philosophy.

Digital Video Project

Producing and directing of various TV programs

Interactive Media Design

This course covers fundamental theories and basic skills for the interactive media content production. Students will master interface design and sharpen their production toolset skills.

Communication Research Methods

Research design, sampling, data collection and analysis of communication phenomena

Introduction to Human Communication

Understanding diverse human communication phenomena

Introduction to Strategies Public Relations

Understanding, Publicity, event, promotion, and other activities of marketing communication

Introduction to Broadcasting

Nature, organization, production, management, programming of broadcasting and its relationship with society

Global Media & Culture

The course explores and assesses the nature and meanings of globalization process that is increasingly interconnects the nations and peoples of the world. In particular, the course aims to investigate how globalization and culture interact dialectically and shape global and local culture interact dialectically and shape global and local culture.

Principles of Newspaper

History, organization, production, and management of newspapers

Global Advertising & Consumers

Understanding of advertising strategies and practices in other countries

Internet/Mobile Communication

Studying mobile and various types and forms of communication based on such technologies as DMB, Wibro, Cellular phone, and PDA.

Photo Journalism

learning Basic Concepts and Theories of Photojournalism, and Practicing digitalized Process from Newsgatherig to Editing of Photos.

Motion Graphic Design

This course focuses mainly on the production proficiency in motion graphics production. Students are expected to reach intermediate level of Premiere and basic level of AfterEffect.

Interactive Media Project

This course aims to enhance students' practical abilities in the production by mastering the diverse applications for multi-platforms. Students will practice and master Flash and other production toolsets.

History and Thoughts of Mass Media

The historical and philosophical background of the development of mass media

Global Media Industries

Negotiation and debate are the most preferred methods of making rational decisions in a democratic society. Ability to fluently manage negotiation and debate is a virtue required of all citizens. By participating in a variety of simulated settings, students internalize fundamental principles of negotiation and debate.

History of Korean Journalism

Development and change of Korean newspapers and broadcasting

Journalism Trends

An Comparative Understanding of the traditional Journalism and the Online Journalism in Digital Media Environment.

Social Media & Human Relations

Students in this class are required to practice their own blog and SNS. Based on personal experience the class discuss formation, maintenance and restoration of human relations.

Marketing Communication

This course arms students with information and knowledge on the current trends in global media and communication environments. The focus ranges from media policy, media industry, communication technology, to recent issues in the political, social, and cultural arena.

Digital Public Relations

Understaning of PR strategies and practices

HCI & Digital Media Analysis

This course introduces HCI(Human-Computer Interaction) theories, concepts, analytic methods for digital media content production. Students will enhance their abilities for content planning and analysis through HCI principles in design and evaluation.

Speech and Presentation

Overviewing theories and principles of oral communcation in a face-to-face situation Various types of speech, such as informative, persuasive, and event speeches are practiced.Discussion is also emphasized as a typical small group communication.

Motion Graphic Project

This course aims for practical digital media production by utilizing motion graphics toolsets. Students will learn aesthetic, systematic, and structural design skills and techniques through production projects.

3D Stereoscopic Production

In this class, students study the concept of 3D Stereocopy and the basic theory of engineering. This course contents are planning, storytelling, composition and shooting for stereoscopic film making. This process comes to promote stereographer's ability.

Mass Media and Social Issues

This course investigates the political, economic and socio-cultural implications of the emerging global/transnational media industries and their in the changing global political economy.

Digital Media Industry & Policy

This course reviews recent media industries and regulatory frameworks in the digital environment.

Media and Gender

aims to investigate and understand media issues on gender and sexuality. We will approach various media areas, such as novels, TV shows, advertisements, films and internet archives, encompassing multi- sensical media representations (written, sonic, wisual texts). Exploring critical imaginations of gender politico-culture will be one of the most important aims in this class.

Public Campaign

As a society gets bigger and busier, selling 'good will'to public becomes more and more important. Social campaigns for non-profit organization, corporate campaigns or so called 'CSR(Corporate Social Responsibility)'for companies and public campaigns of governments, are becoming an important area of focus in advertising and marketing. Planning the social campaign is quite different from planning products of services, in that it needs to induce behavioral change of a person or a group rather than just attitude change. For instance, preventive campaigns from social diseases such as smoking drunken drive, and abortion, or energy save, environment protection, and various messages for better community always needs the actual volunteering behaviors and participation. Thus, it needs quite different mechanism from that of consumer purchansing behaviors. Researching on psychology of public and socio-cultural backgrounds in addition to various promotional strategies of marketing.

Digital Content Marketing

This course reviews marketing issues and practices in digital contents

VFX Studio

Practice of planning and programming for TV

3D Stereoscopic Project

Students, who already took 3D Stereoscopic Project class, can practice make a 3D stereoscopic movie based on understanding 3D stereoscopy. The process of this class contains planning, storyboard and shooting.

Global Strategic Communication

This course purports to improve global communication skills. Starting with a broad overview of theories and principles of crosscultural communication, this course covers a variety of contemporary trends and issues in the field. Also emphasized are historical and politico-cultural backgrounds of various local cultures.

Political Communication

In modern society, political phenomena through the media have been increased and now the dependence of politics on the media is very high in every country. In this lecture, we will treat the concept of democracy, propaganda, and public opinion etc., and study the journalism of political reporting and election reporting, the function of political advertising and PR, and the role of media in election campaign etc.

PR Planning

Practicing oral and written presentation skills in various business settings

Media Industry & Job 1

Promotional Mix factors such as Advertising, Public Relations, Direct Marketing, Sales Promotion/Event, Personal Sales are no longer planed alone when communicating with consumers in recent market situation. They aim at maximum persuasion through interactive and integrative synergy. Many companies already have Macom-Bu(department) to be more sensitive about marketing strategies and consumer needs all together. Students in this course will get comprehensive understanding about IMC(Integrated Marketing Communication) as well as practicing the actual planning of their own cases.

Media Industry & Job 2

This course investigates game history, market and industry, production process, technology and trend, legal and social issues, and user analysis along with basic theories. It is a pre-requisite of Game Character Design and Game Planning/Storytelling.

Portfolio Workshop

This course is the culminatin sequence of digital media track. Students will complete the prototype of media content through a semester-long project.

Visual Communication

Visual Communications is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate and persuade an individual. This course is an attempt to discover why some images are remembered while most are not. Communication through images and video are explored.

Media Ethics and Laws

Review of ethical issues and laws of media

Media Planning

Due to the flourish of media, the effectiveness and the efficiency of media allocation becomes the key issues for marketing strategies. Through this course, students learn to plan macom for various media with dispensible features.

Communication Technology

Technologies advance to where we can't define easily. This course focuses on technology appearing newly everyday and learn to communicate messages to the new tech.

ACADEMICS KW University